This was created as part of the Summer Internship Project given to the creative interns at my company. We had to take an existing brand and create a creative campaign that would require us to create 3-4 concepts and mockups. My partner and I chose JBL as the brand we wanted to work with.

I created the idea for Summer Playlist. The campaign would consist of a social media roll-out primarily on Instagram and Tik Tok, Wildposting posters, and an Ice Cream Truck Tour.

There would be a QR Code that led to a Spotify play;ist where customers and music enthusiasts could collaborate and create the playlist for the summer. The code would be posted on all of the posters and promotional features of the campaign.

Below there are mockups and images from our deck and my process.