JBL Summer Playlist

This was created as part of the Summer Internship Project given to the creative interns. We had to take an existing brand and create a creative campaign that would require us to create 3-4 concepts and mockups. My partner and I chose JBL as the brand we wanted to work with.

I created the idea for Summer Playlist. The campaign would consist of a social media roll-out primarily on Instagram and Tik Tok, Wildposting posters, and an Ice Cream Truck Tour.

There would be a QR Code that led to a Spotify playlist where customers and music enthusiasts could collaborate and create the playlist for the summer. The code would be posted on all of the posters and promotional features of the campaign.

For this project, my partner and I divided work up based on topic. I covered influencer packages and all things Ice Cream while she focused on social media.

Below you will find the images that I created for this project along with the list of items I came up with. Then at the bottom of the page you can see the slides that I created for our pitch deck

These are some of the mockups and other items that I designed as part of my Internship Project. These items include:

  • Corn-hole boards and beanbags

  • T-shirt

  • Staff credentials

  • Tent

  • Beach items for influencer packages (Beach bag, towel, bucket, popsicle molds, and sunglasses)

  • Gradient backgrounds based on different speakers

  • Ice Cream truck wrap

  • Ice cream cups

  • Chocolate toppers for ice cream

  • Ice cream cones

  • Plastic Spoons

  • Ice Cream JBL Variation

  • Popsicle Sticks

  • Custom Ice cream scoops

  • User Generated Content from the Ice Cream tour and the Influencer packages

Ice cream mockups

  • CONE COVERS

  • JBL POPSICLE STICKS

  • JBL SPOONS

  • BOWL - VERSION 1

  • Bowl - Version 2

  • qr Code chocolate topper

  • JBL Chocolate topper

Ice Cream Event Mockups

  • Cornhole Boards

    Description goes here

  • Cornhole bean bags

    Description goes here

  • Tent

    Description goes here

  • Ice Cream Truck Version 1

    This was the first version of the truck. The feedback about this one was that it was too basic to just have the gradient around the truck. My supervisor suggested adding in extra elements such as ice cream.

  • Ice Cream Truck Version 2

    This was the second version of the truck. The back stayed pretty simple wiht the gradient and a few ice cream cones. But the front was changed to have sprinkles and drips. In this phase we also added a tagline so that was added to the left side.

  • t-shirts

    Description goes here

  • Staff Credentials

    Description goes here

Influencer Boxes

  • Beach Towel

  • JBL Charge - Gradient

  • Packed Box

  • Bucket and Shovel

  • Card Insert

  • Popsicle molds

  • Branded Sunglasses

Social Media

Pitch Deck Slides

Previous

Telemundo
Next

Happy Gilmore 2