Foretold Journey is a store that would help readers create the comfy book nook of their dreams. Supplying candles, wax melts, books, bookmarks, and stickers to reach any book lover.   

Using the Adobe Creative Suite, specifically Illustrator and InDesign, I designed all of the elements of this pop-up store concept. I used pictures from different moments in my life such as a bonfire, the view from my dad’s office, a garden festival, and other photography assignments. The color scheme that I selected features natural colors, which seem to evoke more feelings of comfort. Working with solid shapes and text to create a simple but strong, visual language that helps the brand fit in with other bookstores yet stand out in its own way.  

Through this project, and my three years in this department, I have learned to push myself out of my comfort zone and adapt to new situations. This project shows just how far I have come with design and my confidence in doing so.